RMS Rentals debuts rebrand

 


RMS Rentals is pleased to announce that it is undergoing a rebrand to better align with the flagship company, Road Machinery & Supplies Co (RMS). This comes in coordination with ongoing efforts to offer RMS Rentals’ products in new territories, including from our Byron, Minn. branch. The rebrand will be implemented in stages, featuring an updated logo and color scheme designed to be cohesive with our signature brand.

 

RMS Rentals is a one-stop shop for general and specialty construction contractors. Our comprehensive line-up of equipment includes lifts, concrete and paving equipment, compact excavators, cranes, and more.

 

Why the rebrand?

1. Better alignment with RMS: Our new branding will seamlessly integrate with RMS, creating a more unified identity that resonates with customers and vendors.

 

2. Continued focus on rental: Our commitment to providing high-quality rental equipment is a key part of our business and our dedication to exceptional service and quality won't change. This rebrand simply allows a more coherent connection with RMS.

 

3. Expansion into new territories: Historically, RMS Rentals has primarily served the Twin Cities Metro market. However, we recognize an opportunity to support customers beyond this footprint, specifically in areas where RMS already operates. With efforts to establish an RMS Rentals presence from the Byron branch already underway, this rebrand will provide a sense of brand recognition to customers in these areas.

 

"RMS Rentals has managed to find an identity that simultaneously moves the brand forward while anchoring it to the legacy of Road Machinery and Supplies. This new branding will resonate with employees and customers alike and I am excited to see recognition grow as we expand the territories that we serve," said General Manager of Rentals TJ Burns.

 

For further information, email the RMS marketing department at marketing@rmseq.com. To inquire about our products, rental availability, or service to your equipment, please contact RMS Rentals.

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